About The Industry

• The Allure of Sapphires: A Complete Guide

  Sapphires, with their captivating beauty and deep connection to the natural world, have long been treasu...

• Diamonds 101. An Entry Point In Understanding Diamonds

  Everything to Know About Diamonds Diamonds have long been cherished as symbols of love, strength, and ti...

• A Guide to Sapphires, Emeralds, and Other Non-Diamond Stones

  A Guide to Sapphires, Emeralds, and Other Non-Diamond Stones Diamonds may be the traditional choice for ...

• Understanding Metal Types: Gold, Platinum, and Beyond

  When it comes to fine jewellery, the metal you choose is just as important as the gemstones it holds. Di...

• Lab-Grown vs. Natural Diamonds: The Ethical Debate... continued.

  Like a Royal Rumble, I feel that the Lab vs Natural Diamond bout will be a long drawn out 'back and fort...

• The 4 Cs Explained: Cut, Clarity, Color, and Carat Weight

  When it comes to choosing a diamond, the 4 Cs—Cut, Clarity, Colour, and Carat—are the golden standard fo...

See all 7 articles

• QUESTION ONE: Gemstone or Diamond

  Here is the roadmap; Are you looking for a gemstone or diamond? What type of stone are you after? ...

• QUESTION TWO: What Type Of Gemstone?

  Here is the roadmap; Are you looking for a gemstone or diamond? What type of stone are you after? ...

• QUESTION THREE & FOUR: Colour & Cut?

  Here is the roadmap; Are you looking for a gemstone or diamond? What type of stone are you after? ...

• QUESTION FIVE: What Design Style?

  Here is the roadmap; Are you looking for a gemstone or diamond? What type of stone are you after? ...

• QUESTION SIX: What Is Your Budget Range?

  Here is the roadmap; Are you looking for a gemstone or diamond? What type of stone are you after? ...